Quality improvement initiatives

Quality Rally

November has been designated Quality Month. To deliver outstanding quality to customers at the next process, we have established a Quality Rally (to share quality cases among departments), events and exhibitions. Through these events, we work to spread the concepts of “Customer First” and “Full Participation” among all of our employees, and work to raise quality consciousness.

Group company receives award

In April 2016, Aichi Steel overseas subsidiary Aichi Forging Company of Asia, Inc. (now Aichi Forge Philippines, Inc./AFP) received the 2015 Most Improved in Quality Performance award from Toyota Autoparts Philippines, Inc. (TAP).
The award recognized AFP as a supplier that made remarkable improvements during 2015 through its quality improvement activities. Other Group companies have also won a variety of awards (two APF awards, two AFT awards, and four SAFC awards).

Collection of customer evaluations

Every year, we collect customer evaluations of Aichi Steel through a survey rating quality, delivery and service on a five-level scale. If any areas drop below standard, we implement initiatives the following year to improve those areas and improve customer satisfaction.

Number of
customers surveyed
(All customers who were supplied with above a certain amount of steel materials and forged products)

Training programs for sales staff

Primarily focusing on newly-assigned and younger/mid-level employees, we have expanded curriculum aimed at further enhancement of skills, and strengthened our educational offerings from outside lecturers. Furthermore the Sales Division is working toward our stated goal of strengthening individuals and strengthening our systems.

5programs per year 19participants
(All newly-assigned and younger staff)